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Giveaways for followers

Varies

Can You Write Off Giveaways for Followers?

Short answer: Yes: prizes you give away to grow your channel are deductible advertising.

Winners getting $600+ may need a 1099-MISC.

Records to keep: Keep receipts, 1099s or W-2s, a mileage log, and a note of the business purpose. W-2 employees should ask about employer reimbursement.