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Gifted subs for viewers

$5/sub

Can You Write Off Gifted Subs for Viewers?

Short answer: Yes: gift subs bought to grow your channel are deductible marketing.

Creators deduct costs used to make content on Schedule C; anything that's also used personally is deductible only for the business share.

Records to keep: Keep receipts, 1099s or W-2s, a mileage log, and a note of the business purpose. W-2 employees should ask about employer reimbursement.