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Free products from brands (PR packages) for influencers

Varies

Can You Write Off Free Products From Brands for Influencers?

Short answer: Gifted products received in exchange for content are taxable income at fair market value; unsolicited gifts with no strings are murkier.

Products you use for content can then be a business expense.

Records to keep: Keep receipts, 1099s and platform tax summaries, a mileage log, and a note of the business purpose.